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Squarespace Design Studio • UX & UI Design • Marketing Funnels

We use the power of


to design narrative-driven conversion websites for creative entrepreneurs and coaches. Our sites are designed to cut through the digital clutter with strong UX, UI, and Visual Storytelling.




Pronounced “El” (like the letter “L”) and “Neigh” (like a horse) together in a word. Yup! She’s the founder of this heart-serving ship!

A portrait of Elné Pretorius, founder of ServeCreate



If you’ve met her in person you probably got a SUPER big hug.

She’s the master of tiny dances on team calls and usually doesn’t leave a meeting without telling everyone she loves them. She’s passionate about working with heartfelt entrepreneurs who aim to make the world a better place - so passionate that she devoted ServeCreate’s entire purpose to helping those who bring more light to the world with their creative businesses make a success online.

ServeCreate-elne-pretoroius 2.JPG

Elné’s *strengths include:

Campaign Strategy

Brand and Image Consulting

UX, UI, and Visual Storytelling

Believing in you when you don’t believe in you

*Elné’s weaknesses are fancy Mediterranean platters, New York City in springtime, and fashion typography (she really geeks out).



She might become your favorite redhead.
— Elné's Mum


If you think she sounds like

the perfect date

(for your website and marketing)

you’re right!

Elné is in the business of building a strong foundation for your online assets. With almost a decade of experience working in the film industry she helps entrepreneurs to stand out, get found online, and present their authentic selves. This process of finding authenticity can be likened to the stage where she has spent a large part of her career.

It all comes together with experience.

Elné’s background in film acting, production, and her degree in Information Design enables her to provide a unique blend of services that work together to create the perfect whole. She’s been featured in award-winning commercials with brands that include Coca-Cola, Granola (France), and Flight Centre. Her performances have aired in the United States, the United Kingdom, France, Belgium, Russia, and South Africa.

Taking all of her experience into account, it’s no wonder she sees client campaigns and websites as a production made up of three parts: pre-production, production, and post-production. In her words,

Why not do it the way they do in the movies?”




Ready to get your show on the road?



★ ★ ★ ★ ★

I have met my goals for the year and inquiries continue to come through the site.
— Rebecca Luke, stylist